Rebranding America for Bulgaria Foundation

America for Bulgaria Foundation (ABF) is the biggest foundation operating in Bulgaria.

ABF invests in six key areas and has so far provided grants to over 350 partners – from A to Jazz, One Design/Dance/Architecture Week and Night of the Museums to Teach For Bulgaria, Muzeiko, Time Heroes and many, many others.

We consulted and worked with ABF to overhaul their brand presence and arrive at a simple, bold, solid and versatile identity underlining their American origin and reflecting their values. Tribal’s work extends to the complete rethinking and restructuring of ABF’s tone of voice, visual language, on and off-line presence.

Tribal Worldwide Sofia was privileged to partner with Because for parts of the project.

Web development by Melon

Animation by Nikolay Ivanov